6 minutes read You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry. Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events. We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well. For your vacation advertising efforts to be truly […]
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